Logo, signage and collateral for the Montauk Blue Hotel. Formally known as Ocean Beach resort, this Montauk staple has been a popular oceanfront motel since 1982. The logo mark, a simple modernist line drawing takes the form of the building itself. This concept extends to other areas of the identity where materials such as key fobs and room door signs are branded with simple line drawing representations of themselves.
Some of the images shown here are proof of concept only. Although the identity was implemented to some extent it wasn't overseen by Pentagram or fully actualized across various applications.
Completed at Pentagram.
Emily Oberman, partner-in-charge and designer;
Deva Pardue, designer.