Identity re-design for the Brooklyn Heights Business Improvement District (BID), Montague Street. The logo is inspired by the shape of the district itself when viewed from above. This modified rectangle is transformed into a graphic device that houses the BID name and easily tucks into the letter M, where it becomes one of the letter's legs. Read more here.
Completed at Pentagram.
Emily Oberman, Partner-in-charge and designer;
Deva Pardue, designer.