Identity, website, advertising campaigns, and collateral for Bike New York. A New York City non-profit dedicated to bike education, Bike New York also organizes the Five Boro Bike Tour every year, the world’s biggest charitable bike ride. The logo is straight forward and bold yet approachable and the color palette is inspired by the city's bike lanes. The identity utilizes a custom version of Sharp Sans — Bike Sans. Read more here.
Completed at Pentagram.
Emily Oberman, partner-in-charge and designer;
Deva Pardue and Elliott Walker, designers.